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Now showing items 351-352 of 352
Why the brand? The challenge for mid-scale hotels
(2006)
The European hotel market nowadays experiences remarkable changes. The well-known hotel brands seem to increase their market share in the European markets which used to be characterised by the domination of independent ...
Managing the Cultural Issue of Merger and Acquisition
(2000)
Renault-Nissan, Daimler-Chrysler, Ford-Volvo, Daewoo-General Motors...The phenomenon of merger and acquisition within the automotive industry is booming. Just before, it was the take over of Rover by BMW, and the acquisition ...