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Recent Submissions

Deciding on the price of a product/service in a start-up setting - Coping with diverse objectives, market dynamics and uncertainty

Perceptions of Value Co-creation in the Recipe Delivery Service Industry - An Exploratory Case Study

Co-branding in the FMCG sector: Investigating the relation between brand association transfer and perceptual fit in co-branding

Determinants of sustainable food consumption - Moving consumers down the path of sustainability by understanding their behavior

Do fast fashion retailers have to be alert to changing customer values? – An examination of the material and meaning elements of the fast fashion practice

 

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