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FROM VALUE CHAIN TO VALUE NETWORK Case study: Oscar Jacobson
(2004)
The textile industry is characterised as ever changing and by short lead times. It is highly competitive, both large and small actors are involved competing in national and international markets. Today, even small textile ...
DISCOVERING A NEW B2B APPROACH TO SUCCESSFUL CUSTOMER PROFITABILITY ENHANCEMENT The case of Formica-PSM
(2004)
Profitability of businesses is a very interesting area to study, as this is the key to survival and development for all companies. Despite its crucial importance, many companies are managing profitability by using rather ...
MEMBERS IMAGE OF CONVENTION BUREAUS A STUDY OF GÖTEBORG CONVENTION BUREAU
(2004)
The main aim of this study was to explore the image of a convention bureau in order to find out the differences of images among its members. This study is focused on Göteborg Convention Bureau and is characterized as a ...
CREATING A POSTMODERN INDIVIDUAL PRODUCT OFFER Case Study of Saab Automobile AB
(2004)
Today, there is a trend towards a customized product offer that provides customers with freedom to individualized products according to their personal
preferences. It is a change from traditional mass marketing towards a ...
TRUST AS A TOOL FOR COLLABORATION -In an inter-organisational context
(2004)
The West Sweden Chamber of Commerce and Industry and the Region of Västra Götaland have initiated a project, “Ökad Offertkraft” (Bidding Power), in order to enhance the possibilities of economic growth for the SMEs (Small ...
MANUFACTURING STRATEGY a Case Study for AvestaPolarit
(2004)
AvestaPolarit’s Hot Rolled Plate produces stainless steel plates. The business unit does not compete by having the lowest prices. Instead, it does so by offering high reliability concerning quality and delivery lead-times. ...
Volvo 3P The New Generation’s Seat Project
(2004)
Truck seats are one of the most important components of the truck and the place where the drivers spend most of their time. Today there are an abundance of seats and the divisions within Volvo 3P use different suppliers ...
New Patterns of Foreign Direct Investments Indirect Internationalisations of MNCs Using Platform Countries
(2004)
Since the fall of the Soviet Union in 1989, the former communist countries have been in a period of transition towards a market economy. The Central and East European countries have, however, developed to different extents. ...
Athens 2004 Olympic Games - A challenge for the Hotel Sector of Athens and Greece
(2004)
Traditionally, there has been a clear separation between sports and tourism, two sectors of activity that seemed unrelated until recent times. Tourism is the number one industry in the world. It was comprised of nearly 700 ...
EU enlargement in the Baltic Sea Region. Consequences for the Swedish ship owners
(2004)
The purpose of this study is to provide an introduction into the current situation in the shipping industry within the EU (European Union) and how the future member states - in this case Poland and the Baltic countries - ...