Visar författare: "Ahlman, Agnes"
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Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online
Ahlman, Agnes; Jansson, Elin (2022-08-04)There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing ...