Browsing Master theses by Title
Now showing items 1664-1683 of 2336
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SAAB versus internal marketing
(2001)The alignment of company goals and strategies throughout an organisation calls for well-developed internal marketing processes. Those processes often seem to lack or function unsatisfactorily, judging from the fact that ... -
Same Day Parts Availability with a D2D Setup: A Case Study of Volvo Group Authors
(2016-07-04)In order to deliver high uptime service to end customers, it’s important for companies, within the manufacturing industry, to have high availability of spare parts at the dealers, as they are the face towards the end ... -
Save water, drink champagne! A case study of how a luxury company can use a digital customer interaction to enhance value.
(2019-07-09)This study examines the implications of digitally involving customers into a luxury company, through capturing the dynamics of user innovation and value co-creation. The purpose of this research is to bring clarity in how ... -
SCALING UP SMART CITY LOGISTICS PROJECTS: The Case of the SMOOTh project
(2021-07-09)A large number of smart city logistics projects fail to scale up, remaining a local experimental exercise. Lack of scalability is, in fact, commonly recognized as a major problem. This study aims to determine the key success ... -
Scenario Development of Waste Import to Sweden - On behalf of the Port of Gothenburg
(2014-12-11)This report deals with surrounding conditions for the relatively new import flow of combustible waste to Sweden. In recent years transboundary transportation of waste has increased considerably, which is mainly driven by ... -
Scenario Planning Analysis of Subscriptions in the Automotive industry - Future impact on profitability and loyalty
(2022-08-05)The automotive industry is facing an ongoing transformation on many levels and the common denominator is the road to sustainability and zero greenhouse gas emissions. This has led to the developments of new drivetrains ... -
Scenario Planning Analysis of the Industry of Commercial Vehicles - A Strategic Outlook
(2021-07-09)The industry of commercial vehicles is undergoing significant changes that affect activities of the complete value chain, as well as how the truck is operated. The industry is shaped by the trends of sustainable and safe ... -
Searching for Internal Legitimacy in Climate Risk Management - A Case Study of Commensuration in A Swedish MNC
(2020-06-22)Climate change is one of the biggest issues of modern times and due to potential significant economic impacts, climate change is nowadays considered to be one of the 21st century’s most critical areas in corporate risk ... -
Seasoned Equity Offerings and Disclosure Sentiment Effects: Evidence from the U.S.
(2023-06-29)This paper updates the data regarding Seasoned Equity Offering firms (SEOs) long-term performance and finds evidence in line with prior research that they underperform in the longterm. Furthermore, using automated textual ... -
Secrecy as a Part of the Intellectual Value Creation Within a Firm - How to use secrecy as a strategic tool in a business
(2010-06-22)Today, wealth and growth are, to a rapidly growing extent, driven by investment in and governing of knowledge. The industrial economy is increasingly replaced by a knowledge-based economy. Focus on knowledge, as a driver ... -
Secure and Efficient Intermodal Dangerous Goods Transport
(2009-08-21)Rules and regulations concerning dangerous goods exist for individual transport modes but not for intermodal transports. What does this mean for intermodal transports of dangerous goods, and what problems exist at the ... -
Seeing to the Needs of a Startup. Providing inventiveBoard with market knowledge and exposure
(2014-12-15)This thesis is set out to provide an understanding on what actions a firm does to withstand competition with a qualitative research approach. The main medicine for this is considered to be innovation or fore-most the ... -
Seeing What’s Next in the Management Consulting Industry - A qualitative study of how the management consulting industry might become disrupted
(2020-07-22)The world we live in is in constant change, transforming the business landscape across industries. The rapid economic and social development is affecting all sources of activity, turning industrial change into one of the ... -
Segmentation of the third party logistics market
(2002)In the last decade, it has become more common for companies to focus on their core product, and outsource parts of their activities that are not considered as their core competence. A service that has often been outsourced, ... -
Service Adoption in The Agricultural Sector - A case study about the role of product-service offerings for Swedish cattle farmers
(2023-07-19)Even in traditional sectors such as the agricultural sector, digitalization has significantly impacted operations. Because of the sector’s fundamental role in society, understanding this digital evolvement to support ... -
SERVICE DEVELOPMENT IN A LARGE MANUFACTURING FIRM; A qualitative study of how the NBCS team at Volvo Cars can work with service development from a perspective of user-oriented approaches
(2017-09-14)The environment for manufacturing firms is changing due to numerous factors, and the firms can no longer compete by solely offering physical products. Servitization is the process where manufacturing firms transform to ... -
Service Expectations and Perceptions of Exhibitors at TUR 2011- An Application of SERVQUAL Model on Service Quality Evaluation
(2011-07-07)In stressing the imperative role of service quality in obtaining competitive advantage for events industry, this paper, using the SERVQUAL model, measures the service quality of the annual tourism event, TUR, at the Swedish ... -
Service Infusion in Manufacturing: Exploring Risks and Service Strategies
(2024-06-27)Services assume an increasingly influential role in the modern economy, giving rise to what is known as the service economy. Manufacturing firms are therefore pursuing service strategies with an enhanced interest to ... -
SERVICE RECOVERY A Study of the Complaint Handling Process at Hotel Gothia Towers
(2005)The expansion of the service sector has resulted in an increased variety in customer demand as well as provided supply. Consequences of these developments are less predictable customer wants and needs, increased requirements ... -
Servitization in a Heavy Equipment Company: A business model perspective
(2022-08-18)Background: Servitization is a transformation process consisting of the integration of products and services in the value offering of the firms in order to increase value added and improve the customer experience. This ...