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Now showing items 31-40 of 2158
Technology and the Implementation of CRM in Norwegian Football
(2014-12-05)
Purpose: This article aims to identify how understanding technology’s role in CRM implementations can benefit sales and marketing.
Methodology: The research was designed to investigate the CRM-implementation taking place ...
LEMONS & CHERRIES: THE IMPACT OF FOREIGN ACQUISITIONS ON THE REGIONAL EMBEDDEDNESS OF SMALL AND MEDIUM SIZED ENTERPRISES IN TERMS OF SOURCING PRACTICES
(2020-06-29)
Prior research has highlighted that the highest performing SMEs (cherries) and the lowest performing SMEs (lemons) are most susceptible to be acquired by foreign MNCs, who then often invest in the acquired SME to fulfill ...
Industrial brand management in central and eastern Europe
(2000)
Branding is a new phenomenon to people in Central and Eastern Europe.Their Communist past did not address concerns such as branding. Western companies doing business in those countries have to have a thorough understanding ...
From Traditional to Agile - An exploratory study of how large companies can achieve Organizational Agility
(2019-07-09)
Background and Purpose: Today’s business environment is exposed to rapid changes, why companies must obtain the ability to be flexible and respond quickly to changing circumstances. Consequently, organizations are increasingly ...
From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media
(2019-07-03)
Purpose:
The purpose of this paper is to illustrate the brand meaning negotiation process on social
media, using the case of the Way out West brand that changed a key brand property in 2012.
We aim to uncover dynamics ...
Unravelling the Complexities of Knowledge - A qualitative study on how knowledge is managed and shared in knowledge-intensive organizations
(2020-06-16)
This paper aims to investigate the knowledge sharing and management practices of knowledge-intensive organizations. The research was done through the form of a qualitative case study, examining two Swedish research institutes ...
The Low Risk Anomaly Evidence from Sweden
(2015-07-13)
This paper finds that the low risk anomaly is present on NASDAQ OMX Stockholm during January 2005 until December 2014. The result has been produced with a survivorship bias-free sample, consisting of 25 108 firm-month ...
Transport Efficiency Increase For Axfood’s Transport Carriers in Central Gothenburg
(2004)
The purpose of this thesis is to analyse current transport problems of transport carriers of Axfood’s retail stores in central Gothenburg, and find solutions to these problems so as to improve their transport efficiency.
This ...
Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study
(2020-06-23)
Despite the increasing reliance on data in decision making, firms have issues turning their
organisations data driven. Even though data driven decision making have an increasing impact on marketing and sales practices in ...
Derivatives Exchange in Morocco: Dream or Reality? - Market demand and lessons from other exchanges
(2007-07-19)
Morocco is currently experiencing a liberalisation process involving major industries within its growing economy. This growth involves unique and country-specific risks. Thus, investors require complex financial instruments ...