TACOFREDAG OCH JESUS – KAN MAN SKÄMTA OM ALLT? En studie om kommunikation och humor med utgångspunkt i Svenska kyrkans Twitterkonto.
Abstract
Communication is key to interactions between people, in person as well as
online. Humor used well can contribute to this. This case study examines how
the Swedish church uses humor to communicate on Twitter and how their
tweets are received. The study is built on my analysis of the reception of five
tweets from the Swedish church and interviews with a representative from the
church, as well as previous research and humor theories. It uses discourse
analysis to help reveal underlying structures that affects how the tweets are
received. The aim is to answer the question how communicators can learn from
the churches experience and use humor in their work.
Degree
Student essay
Date
2023-08-29Author
Fungmark, Frida
Keywords
Humour, communication, Twitter, Svenska Kyrkan.
Language
swe