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The Value of Social Media: What Social Networking Sites Afford Organizations

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Title: The Value of Social Media: What Social Networking Sites Afford Organizations
Authors: Zaffar, Fahd Omair
Issue Date: 21-May-2018
University: Göteborgs universitet. IT-fakulteten
Institution: Department of Applied Information Technology ; Institutionen för tillämpad informationsteknologi
Parts of work: Paper I. Bergquist, Magnus; Ljungberg, Jan; Omair Zaffar, Fahd; and Stenmark, Dick, "Social Media As Management Fashion - A Discourse Perspective" (2013). ECIS 2013 Completed Research. 209.

Paper II. Zaffar, Fahd-Omair and Ahmad Ghazawneh. "Objectified Knowledge through Social Media: The Case of a Multinational Technology and Consulting Corporation." IJICTHD 5.3 (2013): 1-17. Web. 15 May. 2018.

Paper III. Stenmark, D., and Zaffar, F. O. (2014). Consultant Strategies and Technological Affordances: Managing Organizational Social Media. In Proceedings of Americas Conference on Information Systems (AMCIS), 7–9 August 2014, Savannah, Georgia, USA.

Paper IV. Ljungberg, Jan & Stenmark, Dick & Zaffar, Fahd. (2016). Social Networking Sites, Innovation and the Patient as Peer - The Case of PatientsLikeMe. In proceedings of Conference: European Academy of Management (EURAM) 2016, At Paris, France.

Paper V. Ljungberg J., Stenmark D., Zaffar F.O. (2017) Like, Share and Follow: A Conceptualisation of Social Buttons on the Web. In: Stigberg S., Karlsen J., Holone H., Linnes C. (eds) Nordic Contributions in IS Research. SCIS 2017. Lecture Notes in Business Information Processing, vol 294. Springer, Cham.

Paper VI. Zaffar, F. O., Ljungberg, J., and Stenmark, D., (2018). Social Media Logics and Perceived Business Value. In Manuscript.
Date of Defence: 2018-06-11
Disputation: Måndag den 11 juni 2018, kl. 13.15, Torg Grön, Forskningsgången 6
Degree: Doctor of Philosophy
Publication type: Doctoral thesis
Series/Report no.: Gothenburg Studies in Informatics
Keywords: Social Media
Social Networking Sites
Social Media Affordances
Social Media Logic
Knowledge Sharing
Innovation Networks
Abstract: Social media are a phenomenon that has quickly become deeply rooted in the mechanics of our everyday lives, dramatically changing how we interact and collaborate with family, peers, and society. Meanwhile, organizations have increasingly been exposed to and affected by this societal use, and hence been nudged into also adopting social media platforms. Since few academic studies have examined what this change will mean to organizations, I aim to contribute a deeper qualitative understanding of th... more
ISBN: 978-91-88245-04-5
Appears in Collections:Doctoral Theses from University of Gothenburg / Doktorsavhandlingar från Göteborgs universitet
Doctoral Theses / Doktorsavhandlingar Institutionen för tillämpad informationsteknologi



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