Browsing Kandidatuppsatser i journalistik by Subject "Influencer, Instagram, collaboration, marketing, ad, focus group, reception theory, Stuart Hall, encoding/decoding, parasocial interaction, Reklamombudsmannen, Konsumentombudsmannen."
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En bild säger mer än 2200 tecken - En kvalitativ tolkande receptionsstudie över hur en tilltänkt publik uppfattar Instagraminlägg som blivit anmälda för felaktig reklam
(2018-09-07)Purpose: Our purpose is to find out how an audience perceives Instagram posts from influencers that have been reported for improper advertising. Method: A qualitative research receptions study. Procedure: A focus group ...