JMG - Department of Journalism, Media and Communication / Institutionen för journalistik, medier och kommunikation
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VI LJUGER INTE HELT, MEN VI TALAR INTE OM HELA SANNINGEN - En kvalitativ innehållsanalys av svensk greenwashing
(2023-09-20)In the society of today environmental issues have a major impact on the agenda, which calls for the fact that organisations need to start prioritizing communication that strengthen their environmental profile. Since the ... -
När skandalen faller mellan stolarna - En kvantitativ jämförelse- och innehållsanalys av två svenska politiska skandaler
(2023-04-12)Abstract Title: "When the scandle falls through the cracks" - A quantitative comparison- and content analysis of two Swedish political scandals Authors: Hugo Göthberg, Josefin Bengtsson and Yasmine Christensson Kavur Level: ... -
HÖGERPOPULISMEN PÅ FRAMMARSCH I DET NYA MEDIELANDSKAPET. En diskursanalys om hur högerpopulistiska partier framställs i svenska nyhetsmedier
(2023-04-03)stöttepelare. Executive summary Right-wing populism is a political ideology which applies to groups, political parties, and politicians with anti-elitist sentiments which stand in opposition to the establishment. ... -
I populismens farvatten - Samtalsanalys av mediepopulism hos journalister i SVT:s partiledarutfrågningar
(2023-03-10)Abstract Title: I populismens farvatten Authors: Andreas Andersson, Peter Karlberg & Harald Vedin Sjötröm Level: Bachelor’s thesis in journalism Term: HT 2022 Supervisor: Annika Bergström Keywords: Populism, Media ... -
Tala är silver, styra diskursen är guld
(2023-03-10)Abstract Title: Speaking is silver, running the discourse is gold Authors: Adam Kohls Josefsson, Elias Åhlander and Erika Uutela Larsson Level: Bachelor thesis in Journalism Term: HT 2022 Supervisor: Monika Djerf-Pierre Aim ... -
En bild säger mer än 1000 ord Könsrepresentationen under Olympiska spelen på förstasidorna i Aftonbladet & Sportbladet 1936–2020
(2023-03-10)Abstract A picture says more than 1000 words Sara Romano and Anja Magnusson Bachelor thesis in Journalism HT 2022 The purpose of this essay is to analyze how often female and male athletes are presented in images, ... -
“Därför ska du klicka här” En kvantitativ analys av pushnotisers innehåll
(2023-03-10)Abstract Title: This is why you should click here Authors: Linnea Andersson and Emma Johansson Level: Bachelor thesis in Journalism Term: HT 2022 Supervisor: Emil Östlund The aim of this thesis is to investigate what ... -
Att intervjua en populist En samtalsanalytisk fallstudie av nyhetsintervjuer med Donald Trump
(2023-03-10)Abstract Title: Interviewing a Populist – A Conversation Analytical Study of Interviews with Donald Trump Author: Zuzanna Ratka Level: Bachelor thesis in Journalism Term: HT 2022 Supervisor: Mathias Färdigh The ... -
“Och så, mer politik” En kvantitativ innehållsanalys av Rapports och TV4Nyheternas valbevakning
(2023-03-10)Abstract Title: “Och så, mer politik” Authors: Hannah Zemack and Hannah Andersson Level: Bachelor thesis in Journalism Term: HT 2022 Supervisor: Marina Ghersetti The aim of our study is to examine to what extent the ... -
Svara på frågan! En samtalsanalytisk studie om intervjutekniker i Agenda och 30 minuter
(2023-03-10)Abstract Title: Answer the question! - A Conversation Analytical Study of interview techniques in the program Agenda and 30 minutes. Authors: Elin Dahlström, Laura Vandelin och Tove Mattsson Level: Bachelor thesis in ... -
Högerpopulisten på besök
(2023-03-10)Abstract Title: The right-wing populist visits - A critical discourse analysis of Swedish newspapers' portrayal of the easter riots. Authors: Emelie Nilsson Level: Bachelor thesis in Journalism Term: HT 2022 Supervisor: ... -
Partiet som kom in i värmen - En kvantitativ undersökning av hur gestaltningen av det populistiska partiet Sverigedemokraterna har förändrats över tid
(2023-03-10)Aim of thesis: The purpose of this study is to explore how the Swedish populist party, the Swedish Democrats, have been framed in the morning newspapers and in the evening newspapers one week before the Swedish election ... -
STEREOTYPER I FOTBOLLEN – SOM ETT SPEL MED VINNARE OCH FÖRLORARE - En kvalitativ språkanalys om kommentatorers rapportering ur ett genusperspektiv
(2023-03-10)Executive summary Football is one of the most popular sports in the world, where many people play, or at least watch the sport. Originally, the sport has been mostly played by men, which has contributed to an unequal ... -
EN UNDERFÖRSTÅDD ÖVERENSKOMMELSE - En kvalitativ studie om två generationers attityder till riktad reklam ur ett integritetsperspektiv
(2023-03-10)Executive summary A challenge for every digital marketing company is reaching out in the so-called “media noise”. Therefore, targeted advertising can be seen as a natural part of all social media user's everyday life. ... -
”UTAN TV-BOLAGEN SKULLE HELA INDUSTRIN DÖ” - En kvalitativ studie om sportmediernas roll som aktör i sportvärlden; mitt emellan idrotten, marknaden, publiken och demokratin
(2023-03-10)Executive summary The aim of this study is to investigate what influence media consider having on their own sports media content, and on the breadth, democracy, equality and survival of sports in the future. This was ... -
HUR VI SKRIVER OM FLYKTINGAR - En jämförande kvantitativ innehållsanalys av gestaltningen av flyktingar från mellanöstern respektive Ukraina i svenska nyhetsmedier
(2023-03-10)Executive summary The purpose of this thesis is to examine if there is a difference in the way Swedish news media reports about refugees depending on their nationality. The purpose of this is to examine if popular ... -
“Gilla om du vill ha en valrörelse som handlar om sakfrågor istället för smutskastning” - En kvantitativ innehållsanalys om negativa kampanjer på politiska partiers Instagram
(2023-03-10)Executive summary The political strategic communication that involves mapping the opponent's weaknesses and aiming criticism towards the opponent can be found far back in time. How this criticism has been applied ... -
KLAR(N)A? FÄRDIGA? SMOOOTH. En retorisk analys av Klarnas kommunikation
(2023-03-10)Executive summary Klarna is a Swedish fintech company founded in 2005 by three students at the Stockholm School of Economics. The company's aim was to make it safer and easier for people to shop online. Today, Klarna's ... -
“MED KODEN FAMILJ10 FÅR NI 10% RABATT PÅ…” En kvalitativ innehållsanalys av barns involvering i familjevloggares betalda samarbeten på YouTube
(2023-03-10)EXECUTIVE SUMMARY In the early 2000s, the rise of the influencer industry began. An influencer refers to a person with influence and the ability to influence their audience to consume certain products or perform a ... -
“VEM FAN KÖPER EN BDSM-NALLE TILL SIN DOTTER?” En kvalitativ intervjustudie om mammors attityd till barn som exponeras på Instagram
(2023-03-10)Executive summary Over the past few decades, the digital landscape has grown and become increasingly common in our everyday lives. Not least to publish, inspire and update others about our life on social media. And for ...
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