Search
Now showing items 1-10 of 44
Relationship marketing in central Europe - A case study of Volvo Truck Czech
(2001)
Increased competition around the world has forced companies to search for new ways to compete. Relationships are among the most valuable assets a company can have and can create competitive advantages for a company. ...
Wilson logistics -A strategy for the business unit logistics, guiding Wilson towards becoming a third party logistics provider
(2001)
This thesis presents the strategy for the business unit logistics at Wilson Logistics Holding AB and will give the answers to `Why' and `How' logistics must be developed. Moreover this thesis exposes `the extension of the ...
Predicting the future -A case study of Volvo CE's forecasting process
(2001)
Forecasting has today become a key success factor for companies with long lead times. Resources and capabilities within a company have to be managed in an optimal way, which requires prognosing fluctuations in future demand. ...
E-business Str@tegy in the Acute Care segment in Europe
(2001)
The European health care industry in general has been rather backwards with e-business implementation compared to other industries. Only a handful of start-up companies have recently initiated trading medical products ...
DESTINATION LOYALTY
(2001)
As many companies attempt to sustain competitive advantage by obtaining loyalty
from its customers through a customer loyalty programs. There is one concept that
has gained profound awareness, to be exact The Customer ...
Ownership and control in joint ventures
(2001)
To run a joint venture effectively and without conflicts has in several cases proven to be problematic. The need for good relationships between the partners is therefore necessary. It is of great importance that the partners' ...
Cultures impact upon co-workers´ perceptions and behaviour
(2001)
The overall subject for this thesis is to enlarge our understanding of co-workers' behaviour while working in a multicultural setting. An understanding of co-workers' behaviour is essential, since human resources should ...
How do companies servitize? Case company: Mölnlycke Health Care AB
(2001)
The rapid technological development has commoditized product differentiation and squeezed products margins. Consequently, manufacturers have sought alternative routes to increase the opportunity for competitive differentiation ...
Supporting sales management with CRM software - Case company SAP AG
(2001)
Increased globalization and greater market transparency are making the issue of retaining customers more and more important in today's business environment. Recent sales management trends are leading companies to focus ...
Difussion of radically new products strategies for telecommunication equipment vendors to manage the diffusion of mobile internet in developing country markets - The case of Ericsson Turkey
(2001)
In today's dynamic business life, mobility could be addressed as the strongestfactor shaping the preferences of consumers. Mobility is indisputably the major driving force behind the success of wireless communication. On ...