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The business of business is societal responsibility: A case study of drivers and goals of FMCGs’ corporate brand endorsement
(2016-09-21)
Within brand research there is a debate regarding if multinational companies will benefit most from emphasizing their product brand
or their corporate brands. The past decade has also brought increased market awareness ...
Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail
(2016-07-04)
Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or ...