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Now showing items 1-9 of 9
Automation of Stores - A case study about using unmanned vehicles at IKEA
(2021-07-08)
Background and Problem Discussion: Industry 4.0 changes business climates and
the value creation for companies, rendering some processes obsolete when new requirements
are being placed on operational efficiency and ...
Development of Framework for Drivers and Barriers in the Implementation of Supply Chain 4.0.
(2020-06-22)
Industrie 4.0 (I4.0), now commonly referred to as Industry 4.0 was a paradigm that originated
from a 2011 high-tech strategy project by the German government which was to promote the
digital revolution or digitalization ...
A Race to the Top in the Era of Artificial Intelligence - A Qualitative Study examining challenges & opportunities for small and medium sized Swedish companies in AI adoption
(2020-07-22)
Background & Purpose:
This study focuses on challenges to AI adoption in small- and medium sized enterprises (SMEs)
in Sweden, as well as solutions to these challenges. The background, and the reason for studying
the ...
Contextualizing Data in Marketing Practice
(2020-06-23)
Purpose - As data is becoming more available than ever for companies, this article aims
to uncover the role of data within marketing practices by following its path through the
marketers value creation process. That is, ...
Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective
(2020-07-23)
This study examines how two banks with different digital strategies and customer interaction
approaches propose value propositions. Digitalization is reshaping industrial fundamentals as
well as leading to changes in the ...
From rags to riches - An explorative study of the technological influence within modern retail investor behavior
(2022-08-16)
Swedish citizens have a long background of passively investing in stocks and mutual funds. With the rise of new technologies, an ongoing surge of retail investors actively participating in the financial markets have been ...
Sustainability Pressure - A field study investigating the Real-estate and Construction industry
(2022-06-30)
Introduction and Purpose: One of the major challenges within most industries today is the increased sustainability-related pressure. The Swedish real-estate and construction industry is furthermore deemed as a significant ...
Influence of Digitalization on business model innovation in the Internationalization Process of SMEs
(2021-06-28)
In the changing business environment characterized by the emergence of modern digital technologies, SMEs are in a great need of innovating their business models in order to remain competitive in this digital era. Moreover, ...
How Digital Communication Initiates Relational Erosion- A Multiple Case Study of Relationships in Three Swedish SMEs
(2021-06-29)
The study takes interest in digitalization’s influence on people in their business lives and more particularly on how digital communication technologies affect relationships at SMEs. It starts by introducing the topic to ...