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Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults
(2020-06-16)
Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this
thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of
personality (CoP) can help explain ...
Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults
(2020-06-23)
Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this
thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of
personality (CoP) can help explain ...