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Industrial brand management in central and eastern Europe
(2000)
Branding is a new phenomenon to people in Central and Eastern Europe.Their Communist past did not address concerns such as branding. Western companies doing business in those countries have to have a thorough understanding ...
Icelandic Acquisitions in Sweden
(2002)
The factors behind the success of three Icelandic acquisitions in Sweden were
explored from cultural perspective. Two main factors were perceived as
critical. The first factor is the fit between Icelandic acquirers’ M&A ...
IN BRANDS WE TRUST
(2003)
Trust is an abstract concept whose definition can differ based on the individual.
However, when it comes to brand trust in international markets, it can mean
only one thing. International companies need to ensure that ...
Evaluation of Suppliers on the Chinese Market
(2004)
With the global economic development, international companies are faced with a variety of cultural dilemmas for which solutions are not readily available in the supply chain. “Doing Things in the Right Ways!” means you can ...