Browsing Master theses by Author "Pascucci, Piero"
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The Diffusion of Innovation in the Era of Social Networks; A case study of VIMML’s adoption process
Pascucci, Piero (2016-09-30)This inquiry aims to study the adoption process of a new social application in the Swedish market. By examining the case study of VIMML, a startup that launched the first Swedish anonymous social network in the cities ...