Browsing Master theses by Author "Nedebock, Laura"
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Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry
Fia, Rönnquist; Nedebock, Laura (2022-08-04)This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, ...