Browsing Master theses by Author "Egertz, Linnéa"
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A Good Name Is Better Than Riches - A Single Case Study of Essity
Hodzic, Elma; Egertz, Linnéa (2021-07-06)This qualitative single case study aims to examine the concept of brand awareness on social media for a corporate brand. To achieve this, the research was conducted in collaboration with the global hygiene and health ...