Browsing Master theses by Author "Batra, Vinita"
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Customer Value Over price in the Battle for More Market share -a case study of Alfa Laval India Limited
Batra, Vinita; Lister, Jessica (2010-06-16)To optimize performance and create competitive advantage, which ultimately leads to greater market share, firm knowledge and understanding of where customer value resides is of upmost importance. Theory indicates that price ...