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The role of interactive media in relationship marketing
(2000)
This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe ...
The role of interactive media in relationship marketing
(2000)
This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe ...
Internal Corporate Events - A tool for corporations to communicate to and motivate their employees
(2006)
The meeting industry forms a major element of the tourism industry.
Furthermore, rapid developments point to the industry being more significant
today than ever before. Conventions, exhibitions, fairs, congresses, ...
SAAB versus internal marketing
(2001)
The alignment of company goals and strategies throughout an organisation calls for well-developed internal marketing processes. Those processes often seem to lack or function unsatisfactorily, judging from the fact that ...