Browsing Doctoral Theses / Doktorsavhandlingar Företagsekonomiska institutionen by Subject "participation"
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Inclusive place branding – What it is and how to progress towards it
(2016-11-24)In recent years, scholars have called for a reconceptualisation of place branding. Due to the complex nature of places, the involvement of multiple stakeholders, not least residents, is critical. There is a need for several ...