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Inclusive place branding – What it is and how to progress towards it

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Title: Inclusive place branding – What it is and how to progress towards it
Authors: Jernsand, Eva Maria
Issue Date: 24-Nov-2016
University: Göteborgs universitet. Handelshögskolan
Institution: Department of Business Administration ; Företagsekonomiska institutionen
Parts of work: Paper I Jernsand, E.M. & Kraff, H. (2015). Participatory place branding through design: The case of Dunga beach in Kisumu, Kenya. Place Branding and Public Diplomacy, 11(3), 226–242.

Paper II Jernsand, E.M., Kraff, H. & Mossberg, L. (2015). Tourism experience innovation through design. Scandinavian Journal of Tourism and Hospitality, 15:sup1, 98-119.

Paper III Jernsand, E.M. (forthcoming). Engagement as transformation: Learnings from a tourism development project in Dunga by Lake Victoria, Kenya. Accepted for publication in Action Research Journal, special issue on Development, Aid and Social Transformation.

Paper IV Jernsand, E.M. & Kraff, H. (forthcoming). Democracy in participatory place branding: a critical approach. Accepted for publication in M. Kavaratzis, M. Giovanardi & M. Lichrou (Eds.) Inclusive Place Branding: Critical Perspectives in Theory and Practice. Routledge Critical Marketing series.
Date of Defence: 2016-12-16
Disputation: Fredagen den 16 december 2016, kl 13.15, CG-salen, Handelshögskolan, Vasagatan 1
Degree: Doctor of Philosophy
Publication type: Doctoral thesis
Keywords: Inclusive place branding definition
evolutionary place branding
destination development
community development
transdisciplinary research
Abstract: In recent years, scholars have called for a reconceptualisation of place branding. Due to the complex nature of places, the involvement of multiple stakeholders, not least residents, is critical. There is a need for several disciplines, researchers and practitioners to collaborate in order to achieve a more responsible development of the field. A more holistic and integrated perspective is required, lest place branding be used as a political tool that imposes the views of urban elites. The pur... more
ISBN: 978-91-628-9965-3
Appears in Collections:Doctoral Theses from University of Gothenburg / Doktorsavhandlingar från Göteborgs universitet
Doctoral Theses / Doktorsavhandlingar Företagsekonomiska institutionen



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