Browsing Doctoral Theses / Doktorsavhandlingar Företagsekonomiska institutionen by Title
Now showing items 88-89 of 89
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Vara och märkas – unga konsumenters relationer till klädindustrins varumärken
(2012-11-30)To brand and to be branded – Young consumers’ relations to clothing brands Brands – the logos of the global economy – have received attention both inside and outside marketing research as key symbols of our time and as ... -
Why are firms conducting entrepreneurial actions?
(2020-09-01)This dissertation is concerned with the concept of entrepreneurial orientation (EO) and, more specifically, the question ‘Why are firms conducting entrepreneurial actions?’ This question rests upon two premises. First, ...