Institutional Logic Multiplicity Behind the Hiring Processes - In-depth study of a Swedish online platform
Abstract
Recent times have witnessed a nascent, highly dynamic and volatile economy that is transforming
and determining the way modern businesses and transactions operate with the intervention of
digital economic activity and online platforms, shaping the world around us. As a third-party
intermediary between producers (sellers) and consumers (buyers), platform organizations that
create value with trust control mechanisms make traditional organizational structures a thing of the
past. The stark discrepancy in the number of employees formally hired by platforms versus gig
workers has drawn the attention of scholars. Bringing the spotlight to the hiring processes
implemented throughout the intricate structure of online platforms is a matter of urgency. This
paper dives further into the institutional logics that explain such behaviors from multiple
perspectives. Indulging the institutional complexities and logic multiplicity along the way provides
context to the systems and behaviors in place. We conduct a case study of an online platform
engaged in food delivery in Sweden, point out that the corporate logic, market logic and community
logic are the guidelines for shaping hiring behaviors of this aligned organization, and describe the
coexistence mode of these logics.
Degree
Master 2-years
Other description
Msc in Management
Collections
View/ Open
Date
2023-06-29Author
Mohammad, Khan
You, Lei
Keywords
online platforms
hiring processes
institutional logics
institutional complexity
logic multiplicity
Series/Report no.
2023:112
Language
eng