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FROM STATUS TO STIGMA: THE DISCURSIVE JOURNEY OF LEISURE TRAVEL DURING THE COVID-19 PANDEMIC


Please use this identifier to cite or link to this item: http://hdl.handle.net/2077/69044

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Title: FROM STATUS TO STIGMA: THE DISCURSIVE JOURNEY OF LEISURE TRAVEL DURING THE COVID-19 PANDEMIC
Authors: Nordh, Simon
Hedin, Olof
Sahlgren, Christian
Issue Date: 2-Jul-2021
Degree: Master 2-years
Series/Report no.: Master Degree Project
2021:121
Keywords: Discourse Analysis
Leisure Travel
COVID-19 Pandemic
Stigma
Polarization
Abstract: The objective of this paper is to explore and illustrate how the societal view of leisure travel is discursively portrayed during the COVID-19 pandemic. We have taken on a different approach compared to a majority of prior tourism research as we have shifted our focus from major actors within the industry to the contemporary consumer. Thus, our contribution to tourism-related research is that we shed new light on the role of discourses in the travel landscape during times of crisis. Our res... more
Description: MSc in Marketing and Consumption
URI: http://hdl.handle.net/2077/69044
Appears in Collections:Master theses

 

 

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