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Nudging to reduce meat consumption: Immediate and persistent effects of an intervention at a university restaurant


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Title: Nudging to reduce meat consumption: Immediate and persistent effects of an intervention at a university restaurant
Authors: Kurz, Verena
Issue Date: Nov-2017
Extent: 46
Publication type: report
Organization: Dept. of Economics, University of Gothenburg
Series/Report no.: Working Papers in Economics
712
Keywords: nudging
field experiment
meat consumption
climate change mitigation
Abstract: Changing dietary habits to reduce the consumption of meat is considered to have great potential to mitigate food-related greenhouse gas (GHG) emissions. To test if nudging can increase the consumption of vegetarian food, I conducted a field experiment with two university restaurants. At the treated restaurant, the salience of the vegetarian option was increased by changing the menu order, and by placing the dish at a spot visible to customers. The other restaurant served as a control. Daily sale... more
ISSN: 1403-2465
Description: JEL: D12, C93, Q50, D03
URI: http://hdl.handle.net/2077/54288
Appears in Collections:Working papers

 

 

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