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The expression of taste regime in consumer practices in home decoration context


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Title: The expression of taste regime in consumer practices in home decoration context
Authors: Pomeltsova, Yulia
Issue Date: 13-Oct-2017
Degree: Master 2-years
Series/Report no.: Master Degree Project
2017:185
Keywords: taste regime
consumer practices
Abstract: Introduction. Home decoration is one of the most important aspects of our lives. It has been proven that our taste has a big influence on our culture, values, decisions, and activities. The previous research on taste was focused more on society and people as social actors, but the increased volume of consumption in our lives raises question – does taste have an influence on our purchasing decisions? For now, only the researchers Arsel & Bean (2012) contributed to the theoretical knowledge in con... more
Description: MSc in Marketing and Consumption
URI: http://hdl.handle.net/2077/54012
Appears in Collections:Master theses

 

 

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