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Seven dimensions of consumption


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Title: Seven dimensions of consumption
Authors: Barbopoulos, Isak
E-mail: isak.barbopoulos@psy.gu.se
Issue Date: 2-May-2017
University: Göteborgs universitet. Samhällsvetenskapliga fakulteten
University of Gothenburg. Faculty of Social Sciences
Institution: Department of Psychology ; Psykologiska institutionen
Parts of work: I. Barbopoulos, I. & Johansson, L.-O. A multi-dimensional approach to consumer motivation: exploring economic, hedonic, and normative consumption goals. Journal of Consumer Marketing.
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II. Barbopoulos, I. & Johansson, L.-O. The Consumer Motivation Scale: Development of a multi-dimensional and context-sensitive measure of consumption goals. Journal of Business Research.
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III. Barbopoulos, I. & Johansson, L.-O. The situational activation of consumption goals. Manuscript submitted for publication.
Date of Defence: 2017-05-24
Disputation: Onsdagen den 24 maj 2017, kl 10.00, F1, Psykologiska institutionen, Haraldsgatan 1
Degree: Doctor of Philosophy
Publication type: Doctoral thesis
Series/Report no.: Doctoral Dissertation
Keywords: Consumer Motivation Scale
consumption goals
multi-dimensionality
context-dependence
scale development
Abstract: This thesis presents the development of the integrative, context-sensitive, and multi-dimensional Consumer Motivation Scale (CMS). The CMS is based on the three higher-order master goals of goal-framing theory: the gain goal (“to guard or improve one’s resources”), the hedonic goal (“to feel better right now”), and the normative goal (“to act appropriately”). Across three articles, nine empirical studies, and various product categories and consumption contexts, the dimensionality and situational... more
ISBN: 978-91-629-0183-7 (print)
978-91-629-0184-4 (PDF)
ISSN: 1101-718X
URI: http://hdl.handle.net/2077/52156
Appears in Collections:Doctoral Theses from University of Gothenburg / Doktorsavhandlingar från Göteborgs universitet
Doctoral Theses / Doktorsavhandlingar Psykologiska institutionen

 

 

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