dc.contributor.author | Nylund, Mats | |
dc.contributor.editor | Carlsson, Ulla | |
dc.date.accessioned | 2014-11-21T13:17:18Z | |
dc.date.available | 2014-11-21T13:17:18Z | |
dc.date.issued | 2009-11 | |
dc.identifier.citation | Nordicom Review 30 (2009) 2, pp. 125-140 | sv |
dc.identifier.isbn | 978-91-89471-89-4 | |
dc.identifier.issn | 1403-1108 | |
dc.identifier.uri | http://hdl.handle.net/2077/37495 | |
dc.description.abstract | The present article examines the IAAF World Championships as a commercialized mega-
sporting event and an expression of the contemporary experience industry. The focus of
the empirical analysis is on the national and international press coverage of the World
Championships in Helsinki, Finland, 2005. Eleven Finnish and six foreign newspapers were
analysed. Finnish pre-Championship publicity saw the games mostly as a tool for achieving
international media attention and economic profit. The coverage of the international press
was strikingly similar. The newspapers focussed mainly on the sporting events and their
perspective was strongly national – perfectly in line with traditional sports journalism. This
finding challenges the belief expressed in Finnish newspapers and by proponents of the
attention economy that mega-events are powerful tools for urban marketing. | sv |
dc.format.extent | 16 p. | sv |
dc.language.iso | eng | sv |
dc.publisher | Nordic Council of Ministers, Nordicom | sv |
dc.subject | mega-event | sv |
dc.subject | sports journalism | sv |
dc.subject | attention economy | sv |
dc.subject | urban marketing | sv |
dc.subject | identity | sv |
dc.title | Mega-Sporting Events and the Media in Attention Economies. National and International Press Coverage of the IAAF World Championships in Helsinki 2005 | sv |
dc.type | Text | sv |
dc.type.svep | article, peer reviewed scientific | sv |
dc.contributor.organization | Film and Television Studies, Arcada University of Applied Sciences, Finland | sv |