PRESS / PLAY. Ett studium av övergivna format och metoder för flerfaldigande genom grafisk produktion för musikdistributören Kyrkvägen Kassett
The purpose in this Bachelor degree project has been to create a visual identity and to design a compilation cassette for the small music distributor Kyrkvägen Kassett. My way of approaching the task has been to draw parallells between the cassette as an obsolete music format and more or less abandoned or anachronistic formats, materials and printing methods in the graphic design area. The result is a visual identity that is built upon materials and methods of production rather than specific visual elements. The work is to be seen as a tribute to the small non-profit producers of music and graphic design. As often done in the DIY movement, I chose to consider my lack of practical knowledge in these fields not as an encumbrance but as an asset and an incentive. The limited edition in this project, 30 cassettes were to be released, made it possible to create a product that finds itself in the area of artist books or DIY fanzines rather than on todays scene of mostly digitally produced graphic design.