Search
Now showing items 1-1 of 1
From Public Relations to Strategic Communication in Sweden The Emergence of a Transboundary Field of Knowledge
(Nordic Council of Ministers, Nordicom, 2014-11-25)
In this conceptual article, we argue that strategic communication is a transboundary concept
that captures, better than public relations does, the complex phenomenon of an organiza-
tion’s targeted communication processes ...