Browsing Books / Böcker by Author "Mats, Heide"
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From Public Relations to Strategic Communication in Sweden The Emergence of a Transboundary Field of Knowledge
Falkheimer, Jesper; Mats, Heide (Nordic Council of Ministers, Nordicom, 2014-11-25)In this conceptual article, we argue that strategic communication is a transboundary concept that captures, better than public relations does, the complex phenomenon of an organiza- tion’s targeted communication processes ...