Browsing Books / Böcker by Author "Maasø, Arnt"
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High Risk, Strong Belief Images of the Future in the Media Industry
Fagerjord, Anders; Maasø, Arnt; Storsul, Tanja; Syvertsen, Trine (Nordic Council of Ministers, Nordicom, 2010-11)When planning for the future, media managers must balance realism with the need to foresee unexpected changes. This article investigates images of the future in the Norwe- gian media industry in the early years of the ...