Browsing Books / Böcker by Author "Björkroth, Tom"
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The Growth of Leading Regional Newspapers
Björkroth, Tom; Grönlund, Mikko (Nordic Council of Ministers, Nordicom, 2014-06)Theoretical research has modelled the existence of so-called advertising-circulation spirals of newspapers. The present article examines the existence and shape of the growth functions of circulation for leading regional ...