Browsing Magisteruppsatser / Institutionen för språk och litteraturer by Subject "language"
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GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials
(2020-06-09)This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific ... -
HOW HAS THE CORONAVIRUS PANDEMIC AFFECTED OUR USE OF LANGUAGE? A corpus-based study of neologisms and semantic shifts in English and Chinese web texts
(2021-12-06)This study examined how COVID-19 has affected the use of language, especially English and Chinese neologisms, semantic shifts, and their relationship with Hofstede cultural dimension theory. A corpus-based study was ...