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EMPLOYER BRANDING CONTEXTUALISED - A qualitative study in Greece during the financial crisis Maria
(2015-11-30)
Problem Employer branding as a strategy to attract and retain employees (Backhaus & Tikoo, 2004) is continuously gaining more popularity among practitioners and academics. However, the conceptualisation and implementation ...
Framing Employer Branding - An explorative case study of legitimacy within the public sector context
(2015-11-16)
Background: Increasingly, organizations from the public sector embrace employer branding as a
strategy to better attract and retain qualified employees. Current research shows a lack of
research regarding how public ...