How to attract new audiences

dc.contributor.author	Seyzeriat, Beatrice
dc.date.accessioned	2011-09-22T12:51:56Z
dc.date.available	2011-09-22T12:51:56Z
dc.date.issued	2011-09-22
dc.identifier.uri	http://hdl.handle.net/2077/27007
dc.description.abstract	What can be done to attract new audiences to cultural institutions? This thesis explains how a cultural institution can take measures to increase audience numbers and attract new listeners. With Gothenburg Symphony Orchestra as an example I try to review who are today's concert-goers and why classical music may or may not be popular in the society. Why is there a generation gap in the classical audience and will the younger generations fill this gap in the future? Who is supposed to teach us about and make us interested in classical music? The school, our parents or the cultural institutions?	sv
dc.language.iso	eng	sv
dc.subject	beatrice	sv
dc.subject	seyzeriat	sv
dc.subject	attract	sv
dc.subject	new	sv
dc.subject	audience	sv
dc.subject	göteborgs symfoniker	sv
dc.subject	ambassador program	sv
dc.subject	claassical music	sv
dc.subject	el sistema	sv
dc.subject	school concerts	sv
dc.title	How to attract new audiences	sv
dc.type	Text
dc.setspec.uppsok	FineArt
dc.type.uppsok	H2
dc.contributor.department	University of Gothenburg/Academy of Music and Drama	eng
dc.contributor.department	Göteborgs universitet/Högskolan för scen och musik	swe
dc.type.degree	Student essay