Strategizing stuck in the past or only exploring new territory? A case study: Carbon dioxide supply chain reporting in a Swedish multinational corporation

Abstract

Multinational corporations take environmentally responsible actions daily by enforcing carbon dioxide (CO2) reduction in factories and business travels, reducing waste material and substituting hazardous material. Along this development new considerations and areas of corporate responsibility arise, one of them; environmental supply chain management. The focus of this thesis is the strategic development of these environmental supply chain initiatives in the multinational case study company Entra. In particular the CO2 emissions posing a large financial risk for Entra, main market is the industrial sector, is researched. Focus is on how Entra can strategically approach the reduction of CO2 emissions in the supply chain and how that initiative can be implemented in practice. Empirical data from 16 interviews and internal documentation have been analyzed in the light of strategy-as-practice theory, resulting in a comprehensive understanding of the strategizing process. The collected empirical data suggests that Entra is in a place of mobility, trying to find its way to a more environmentally friendly supply chain. Visions are in place but practical implementation is to be fully accomplished, however awareness of this is present.