Employee Commitment To CSR Initiatives – A case study

Abstract

Background:If the companies succeed in committing their employees to CSR initiatives and therefor become more aware of the environment, the company could gain long term advantages. Most of the published literature focuses on external CSR and the impact it has on organizations, but there is a lack of studies in the internal effects of CSR. For CSR to be a part of the company culture the employees have to be committed and since few frameworks and guidelines are available, it is difficult for companies to begin to communicate internal CSR goals and commit their employees to CSR initiatives. Purpose: Increasing the awareness about how to commit employees to CSR initiatives Metodh: A case was processed to better understand how to commit and motivate employees. The case study contains out of: a reality based CSR initiative, interviews, document analysis, field observations and a survey. The authors have spent the entire thesis time at Volvo Tuve plant to better understand commitment among employees. Conclusion: Six suggestions for committing and motivating employees to CSR initiatives have been identified. The most important factor is good communication interaction and delivering internal CSR goals.