Celebrity Endorsements effekt på glokaliseringsstrategi En fallstudie på Volvo Cars kampanj: Made by Sweden
| Malmborg, Rasmus | ||
| Wittboldt- Sjögren, Walther | ||
| University of Gothenburg/Department of Business Administration | eng | |
| Göteborgs universitet/Företagsekonomiska institutionen | swe | |
| 2018-02-01T14:18:05Z | ||
| 2018-02-01T14:18:05Z | ||
| 2018-02-01 | ||
| http://hdl.handle.net/2077/55179 | ||
| swe | sv | |
| SocialBehaviourLaw | ||
| Celebrity Endorsements effekt på glokaliseringsstrategi En fallstudie på Volvo Cars kampanj: Made by Sweden | sv | |
| Text | ||
| Student essay | ||
| M2 |