Exploring the Performativity of Marketing: Theories, Practices and Devices
| Journal of Marketing Management | sv | |
| Mason, Katy | ||
| Kjellberg, Hans | ||
| Hagberg, Johan | ||
| 2025-06-27T11:23:54Z | ||
| 2025-06-27T11:23:54Z | ||
| 2015 | ||
| Departement of Business Administration | sv | |
| Göteborg University. School of Business, Economics and Law | sv | |
| https://hdl.handle.net/2077/88461 | ||
| eng | sv | |
| https://doi.org/10.1080/0267257X.2014.982932 | sv | |
| Exploring the Performativity of Marketing: Theories, Practices and Devices | sv | |
| article, peer reviewed scientific | sv |