Children's influence in family decision making : a study of yielding, consumer learning and consumer socialization

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Date

1995

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Abstract

Description

Keywords

Marknadsföring Konsumentforskning

Citation

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http://hdl.handle.net/2077/10751

ISBN

91-7246-109-8

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Department

Företagsekonomi

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Doctoral Theses from University of Gothenburg / Doktorsavhandlingar från Göteborgs universitet

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