How can Brand Equity serve as a platform for Brand Extension
| Jernow, Louise | ||
| Simonsson, Elin | ||
| University of Gothenburg/Department of Business Administration | eng | |
| Göteborgs universitet/Företagsekonomiska institutionen | swe | |
| 2012-06-19T11:33:37Z | ||
| 2012-06-19T11:33:37Z | ||
| 2012-06-19 | ||
| http://hdl.handle.net/2077/29403 | ||
| eng | sv | |
| SocialBehaviourLaw | ||
| Brand equity | sv | |
| Brand extension | sv | |
| How can Brand Equity serve as a platform for Brand Extension | sv | |
| Text | ||
| Student essay | ||
| M2 |