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Win, earn, gain: gamification in the history of retailing

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Cochoy, F., & Hagberg, J. (2016). Win, earn, gain: gamification in the history of retailing. In Dymek, M. & Zackariasson, P. (Eds.). The Business of Gamification. Routledge, pp. 103- 120.

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Departement of Business Administration

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