Re-Design av Dagens ETC

Abstract

The project is about making a Re-Design of the Swedish Socialistic Newspaper “Dagens ETC”. The background to the project is my search for commitment when I work with a specific customer or project and how important that commitment are? The project was from the beginning split up to three different phases. The meaning of the first phase where to make a re-design mainly based on a interview with Johan Ehernberg, the chef editor on ETC. The second phase was a design totally made of my own idea and creative view as a Graphic Designer. I had in mind to make the third phase based on the result of the first two phases. During phase one and two I reconsidered and decided to skip the third step and put more effort in to the two first ones. I wanted them to be well thought out and make sure that the final result was made with time and motivation. Both for myself but also for ETC as a customer.