Implementering och kommunikation av ekologisk hållbarhet. En fallstudie om utmaningar och strategier i fordonsindustrin

Abstract

The purpose of the study is to explore the internal implementation and communication of ecological sustainability within an organization and to identify obstacles and challenges that may arise. To address the study's purpose and research questions, a qualitative methodology and semi-structured interviews were used. Respondents were selected from two different units within a large global organization operating in the automotive industry. The study's findings indicate that the organization's sustainability efforts are extensive and integrated across several departments. It is also evident that sustainability initiatives are primarily driven by upper management within the organization, although there is room for lower hierarchical levels to provide some feedback. Based on the results, internal communication within the organization appears to be well-structured and effective, which is crucial for engaging employees. However, the study also identifies obstacles and challenges such as costs associated with sustainable alternatives, complex supply chains, technological risks, and infrastructure issues. The conclusion of the study is that implementing sustainability requires extensive effort, with multiple departments within an organization needing to be engaged and integrate sustainability into their daily routines to effect change. Additionally, having effective internal communication that engages employees is crucial, but a lack of interest in sustainability issues may limit the reception of information. By identifying obstacles and challenges, the study concludes that successful sustainability implementation does not occur without creating new problems and challenges.