A SECURE ENTRY IN THE SWEDISH SECURITY INDUSTRY - A study of the Swedish security industry, its players and potential acquisition subjects for Gunnebo AB

Abstract

Gunnebo AB is one of Europe’s leading companies within the area of security today. Gunnebo AB is now looking to expand its Gunnebo Integrated Security division with an entry in the Swedish security industry, where it has limited presence. The focus will lie on an acquisition of a Swedish electronic security or monitoring company. This thesis describes and analyses the Swedish integrated security industry and market in order to identify, select, and value the most potential acquisition candidate/s according to certain acquisition criteria. The candidate/s should furthermore be able to form a platform for further expansion in Sweden. The Swedish integrated security market is fragmented and consists of a large number of players, the industry is also very relationship oriented. In industry there are a lot of new comers and their difficulty is in getting established. To be successful in the market certain key success factors need to be fulfilled e.g. a full solution, well-established relationships, and strong sales and marketing. Based on the ability to meet the key success factors and the ability to form a platform, a constellation of two candidates has been chosen. They complement each other in an excellent way and are the best acquisitions for Gunnebo AB.