Critical aspects of e-commerce technology adoptions A qualitative study of Swedish e-tailers’ choices

Abstract

As an effect of the constant development of e-commerce, the range of e-commerce technology alternatives increases and makes the selection more difficult for e-tailers. Research about Swedish companies and e-commerce adoption is limited. This thesis examined what is considered important and affects e-tailers when they adopt new e-commerce technology. Our research question was: What aspects are most influential for e-tailers’ choice of e-commerce solution? With a qualitative approach we gathered information through interviews with five knowledgeable employees in large Swedish e-commerce businesses. A theoretical framework, consisting of influential factors in the adoption of e-commerce technology, was the foundation for our study. The study showed that there are four aspects that are most influential: Technology , Supplier’s competence , Cost and Comprehension. The result did somewhat agree with previous studies as well as discover some additional aspects.