The Inc.redible risks of using myths! or how Apple has maintained different

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gupea_2077_39443_1.pdf (454.56 KB)

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2015-06-22

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Myth, Credibility, Apple, Cultural Branding, Marketing

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http://hdl.handle.net/2077/39443

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Kandidatuppsatser Företagsekonomiska institutionen

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