ELVEEL - grafisk identitet till klädmärke

Abstract

In my project I have collaborated with Linda Larson, who is the creator behind the fashion brand Elveel. The goal was to produce an identity and a graphic profile for Elveel. The aim was that the graphic profile would act as an extension of the clothes aesthetics. I wanted to explore if I by different folding and cutting techniques, in tags and packaging, could reflect the details of the clothes expression. But also how different design elements can reflect the story behind the clothes. To identify what Elveel as a brand represented, and what should be communicated, I did include workshops and created moodboards in consultation with Linda. Inside and outside, asymmetry and facetted surfaces became the elements of form that interprets the underlying themes.